- Testino masterfully found a new way to evoke Red Passion through Jessica Alba's explosive mix of beauty, sophistication and "joie de vivre".
Jessica Alba - The Face Of New Campari
NOVEMBER - Club Campari is also interpreted through Jean Paul Goude's dramatic creativity and imagination, which are now engraved in the campaign: "I like to suggest desire and it is essential to me that actors perform naturally, like in real life. Spontaneity is everything. The spontaneity of a speech, the right gesture, the right glance, the right movement, all add depth to the story to be told".
Jessica Alba - The Face Of New Campari
DECEMBER - The Club Campari concept draws its inspiration from the most exclusive clubs on the planet: fun, cosmopolitan and social.
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