Jessica Alba - The Face Of New Campari
JANUARY - Jessica Alba poses for the Campari 2009 calendar, shot by Mario Testino and directed by Jean Paul Goude. Every year, the campaign for the alcoholic aperitif becomes more and more prestigious.
Jessica Alba - The Face Of New Campari
FEBRUARY - The Latin actress has become the face of the new Campari Worldwide Multimedia Campaign, now on it's 10th anniversary.
Jessica Alba - The Face Of New Campari
MARCH - The campaign features a TV commercial, an online experience and 13 snapshots by famed photographer Mario Testino, that will appear in Campari's limited edition Calendar, of which only 9,999 copies are printed.
Jessica Alba - The Face Of New Campari
APRIL - Jessica Alba stated, "Mario's and Jean-Paul Goude's visions made it very easy to embody the Club Campari femme fatale. It was the first time I have ever worked with Campari, Mario and Jean Paul: they make you look like you can only imagine in your wildest dreams, I am a huge fan of their work and I look forward to working with them again".
Jessica Alba - The Face Of New Campari
MAY - Jessica Alba, as the centerpiece of the campaign, provides a provocative look into a world of sophisticated beauty.
Jessica Alba - The Face Of New Campari
JUNE - Mario Testino was selected as photographer for the Campari Calendar and print campaign for the second time, after the tremendous success of Hotel Campari, starring Salma Hayek.
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